Meet Play

Play (or Play Jewelry) is a Thai handcrafted jewelry brand founded by Pongsit Damrongpanitchai, a designer fueled by a deep passion for the charm of metals and the art of fine craftsmanship.

1. Brand Origin

The brand originated from Pongsit’s background as a brass product designer, where he recognized the hidden potential of brass—a unique, alloy metal often overlooked in fine jewelry. Driven by a vision to elevate its perceived value, Pongsit transformed brass into exquisite wearable art, breathing new life and luxury into the material through meticulous, hand-crafted techniques.

2. Design Philosophy: "Play" & "Reimagined"

 Play with Materials: Embracing the Spirit of Brass

To Pongsit, brass is never merely a substitute for precious metals; it is a living material infused with warmth. Its defining charm lies in its natural patina—a subtle shift in tone over time that deepens with every touch, recording the wearer’s journey. By placing brass at the core of his creations, he challenges traditional boundaries, turning an everyday metal into a tasteful piece of Wearable Art.

 Play with Color & Technique: The Magic of Enameling

A fascination with color depth led to the integration of enameling, a historic goldsmithing technique. Pongsit reinterprets this heritage craft through a contemporary design language:

 Precision in Every Degree: The enameling process demands master-level skill, balancing precise heat control with the delicate fusion of pigments onto the brass surface.

 Dimension of Light and Shadow: Kiln-fired colors create a glossy, translucent finish, injecting vitality and playfulness into the solid, structured metalwork.

3. From Artisan Craft to The Siam Atelier Collection

Every piece from Play Jewelry is more than an accessory—it is a handcrafted story preserving the soul of fine artistry. Inspired by natural forms and geometric lines, each creation is reimagined through warm brass and vibrant enamel tones.

"We don't just craft jewelry; we invite everyone to 'play' with style and feel the timeless charm of modern Thai craft."

— Pongsit Damrongpanitchai

Honor : Winner DEmark 2024

: ICCA award 8 brand final 2023

: Certificate SACIT 2023

Exhibition : Milan Desigerweeks 2019 and 2024

: Creative Expo Taiwan 2023

: Thailand Festival Shanghai 2024 and 2025

More of PLAY's collection coming soon.